Joey Paladino


CrossFit Level 2 Trainer, Sport Performance Level 1, National Coach, Safe Sport Certified, CrossFit weightlifting Certified, CrossFit Movement and Mobility Certified, CrossFit Gymnastics Certified, CrossFit Scaling Course, Associates in General Education with a minor in Criminal Justice Homeland Security and Emergency Management.

One of the founders and head coaches at CF3P. He began training and coaching in August 2008 with his wife out of the garage in Ft. Bragg NC, his first duty station. He got his start in fitness growing up in Gastonia NC playing and training for various sports. His skills as a coach come from years spent as an experienced leader in Special Operations and his desire to grown and continued through his life. He trains/coaches individuals and groups of all ages, fitness levels and athletic conditioning. His workouts are the most effective and efficient you’ll find anywhere.


In the fall of 1997, my senior year of high school I decided to join the Army National Guard. After a few years working as an electrician, I decided to join the military full time. This was just before the events of September 11th, 2001. During my last three combat deployments to Afghanistan with 7th Special Forces Group, I began utilizing CrossFit training to increase the functional fitness of both myself and my team. The unparalleled level of mental toughness and functional fitness that CrossFit propagates and nourishes was a perfect fit for our needs as Special Operations Soldiers. In 2010 we moved to Pace, at that time I went back to conventional working out; back and bis, chest, and tris. My wife and I just were not getting what we needed from our fitness programs and decided to take up Crossfit again. In 2012 Pace did not have a facility that provided Crossfit training. It was shortly thereafter we opened CF3P and made the transition to the well developed constantly varied athletic challenge of CrossFit as a SPORT. I quickly exceeded the highest level of fitness I had EVER achieved while in the military. Moreover, I was inspired by the overachievement, people beating the odds, and the physical and mental transformation I was witnessing in our clients right in front of my eyes, on a daily basis. Our clients are not professional athletes or Special Ops soldiers. They are normal people. They simply trusted us with their fitness, and they were not disappointed.

My Mission is simple: Build my business around teaching and sharing the CrossFit experience I have come to love and around the same core values of Honor, Integrity, and Pursuit of Excellence that were deeply instilled within me from Special Operations, in order to create and sustain a thriving CrossFit Community and raise my two beautiful kids in the community of Pace.


Our caring and passionate coaches are here to help you reach your goals

Whether you are just getting started on your journey to health and fitness, or you are just looking to step up your game and get even better, we are here to help. We have a variety of programs to keep things fun and get you into the best shape of your life.